Thought Leadership and Leading the Field by Sharing
Tom underlines the importance of understanding your customer before selling anything and defines the three areas in which customers want continuous assurance.
- 01:29 Three areas customers want high levels of assurance in.
- 03:47 A proactive approach not only educates your customer, but differentiates you from your competitors
- 06:54 The trend for industry-specific security products
- 08:59 Thought leadership and sharing information
- 13:14 The importance of understanding your customers and then educating them.
- 14:51 Make cybersecurity a board position.